Trends With Tricia: What This Agent Said Really Blew My Mind!

What This Agent Said Really Blew My Mind!

When people ask you what you do for a living, what do you tell them?  I remember going through training when I was first starting out and my instructor asked our class this question.  There were several funny answers like "dream maker", "psychologist", "happy homemaker" but one that stood out to me was "educator".  

I was taken aback by this statement as I really didn't think about a real estate agent being someone who educated a group of people.  At first glance, I felt like that was a more traditional teacher or child-care provider.  But, the more and more I am in this business, the more I realize that being an educator is, and should be, my first responsibility to clients.  

I am currently in the middle of a transaction with a veteran agent of 20+ years in the business and what she said the other day was jaw-dropping.  Through the dreaded repair negotiations where we asked for a few small items like fixing GFCI's, she mentioned her clients were really anxious about this whole process and she was afraid they would change their mind about selling.  Well, it's a little late for that but OK.  Then she started rattling off that "They had to pay 6% commission, title policy, home warranty and I think this is the first house they've sold.  They haven't been educated on how much things cost or what they are expected to pay for."  

EXCUSE ME????  I am not a veteran agent but I am certainly not a rookie agent either, going on my ninth year in the business.  I don't know about you, but I draw up a Seller's Net Sheet for every client when we meet to discuss marketing and selling their home.  I ask how much they owe on their mortgage and if they escrow their taxes.  I put those numbers into my software program provided by my local association and print it off and go over it with them.  This gives them an idea of what is customary in our market for the seller to pay for and what they can expect to net after the sale of their home.  

Educating clients whether they are first-time homebuyers or sellers, experienced clients who have been through this before should be priority #1.  People hire me for my expertise, my professionalism, knowledge of the market, and most importantly, as someone they can trust to help them navigate this process whether they've done this before or not.  

To say your clients haven't been educated is nobody's fault but your own.  Take the time to take the time with your clients so that they can feel confident in the way they were treated, educated and taken care of.  

If you want to be educated during the sale or purchase of your home, I would love the opportunity to inform you on the process and make sure you have learned what should be done from the start to the finish.  Don't hesitate to contact me if you need help!

*Tricia Hoffmann*

Team Nelson

www.TriciaHoffmann.com

972-740-4108 (direct)Tricia@TeamNelson.com

LogoLogo1QR code

Comment balloon 6 commentsTricia Hoffmann • January 17 2014 07:55AM

Comments

It often amazes me as to how uneducated some agents are. 

Posted by Tim Lorenz, 949 874-2247 (TIM LORENZ - Elite Home Sales Team) over 3 years ago

Wow, who did that agent think was going to educate his sellers?  Good luck with your transaction Tricia. 

Posted by Jim Patton, Realtor - Stanislaus & Merced county Realtor. (Century 21 M&M - 209-404-0816) over 3 years ago

That is a ridiculous statement for that agent to make. Whose job is it to educate them? Foolish. Great post!

Posted by Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653) (Austin Texas Homes, LLC) over 3 years ago

Learning what they may net from the transaction during the repair negotiations is kind of late isn't it? Maybe their agent takes the position better late than never or maybe she wants you to give then an estimate on their net proceeds.

Posted by Wayne Johnson, San Antonio REALTOR, San Antonio Homes For Sale (Coldwell Banker D'Ann Harper REALTORS®) over 3 years ago

Tim-I continue to be surprised at agents, but maybe I shouldn't??

Jim-Maybe they will use Google to educate them :)

Jason-If not us, sellers are left to their own ignorance and that just creates anxiety and leaves sellers with a bad taste in their mouth, giving real estate agents a bad name!

Wayne-I guess so.  I still don't think they got the information they needed!

Posted by Tricia Hoffmann (Your Home Free) over 3 years ago

As you point out, it is important to educate both sellers and buyers.  The informed buyer or seller, is the happy buyer or seller.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) over 3 years ago

Participate